Welcome to Relatively Thoughtful
Relatively Thoughtful is a UK papercraft company with a love of storytelling, creativity and beautifully themed design. We create our own original papercraft collections alongside carefully selected products from some of our favourite craft brands.
But RT is about more than the products we sell. It is about the people who create with them, the stories behind our designs and the wonderful creative community that has grown around us.
Our Story
Relatively Thoughtful began with my own family scrapbook. I wanted to tell the story of my family history, particularly their working lives and wartime experiences, but I struggled to find papers and embellishments that felt right for UK stories.
So I began designing my own — initially just for myself. That little idea slowly grew into Relatively Thoughtful, and somewhere along the way I discovered that although I love crafting, I love designing even more.
Today, I design with storytelling in mind because I believe papercrafting is about preserving memories, celebrating moments and expressing the things we sometimes can't put into words.
Our designs are simply the background to your story.
Meet the RT Creative Team
Relatively Thoughtful wouldn't be what it is without the wonderfully creative people behind it. Our team brings our collections to life, sharing ideas, inspiration and projects that show just how many possibilities can begin with a piece of paper.
We'd love you to get to know the people who make up our little creative community.
Sally Elve Butler
Founder & Designer
Sally is the founder and designer behind Relatively Thoughtful. With a love of storytelling, themed design and all things papercraft, she creates collections intended to give crafters much more than a set of pretty papers — she wants each collection to provide the beginnings of a story.
Although Sally began as a scrapbooker, today she spends much of her creative time designing, developing new ideas and working alongside the RT team. She believes crafting should be fun, welcoming and full of possibility — preferably accompanied by a cup of coffee and a desk covered in paper!
Karolina Osuchowska
Design Team Coordinator
Karolina is our Design Team Coordinator and an important part of the creative heart of Relatively Thoughtful. She works closely with our Design Team, helping to keep everyone connected, organised and supported as our collections come to life.
A talented designer and papercrafter in her own right, Karolina brings creativity, enthusiasm and a wonderful understanding of how our papers can be transformed into inspiring projects. Her work with the team helps us share new ideas, encourage one another and show just how many possibilities can begin with a piece of paper.
Lyneen Jesse
Creative Content & Special Projects
Lyneen brings a warm, imaginative approach to Relatively Thoughtful and plays an important role in helping us turn our collections into engaging creative content.
Through her projects, ideas and special features, she helps us show just how versatile our designs can be. Lyneen also brings a wonderfully encouraging energy to the RT community, helping us share inspiration in a way that feels friendly, creative and achievable.
Samantha Jane Laing
Personal Assistant & Creative Development
Samantha works closely with Sally across Relatively Thoughtful, bringing creativity, enthusiasm and a wonderfully practical eye to both the everyday running of RT and the development of new ideas.
A talented crafter and designer in her own right, Samantha has a particular love of transforming ideas into something beautiful and distinctive. As her own creative work continues to develop, she is also exploring new possibilities in product and design development alongside her role within RT.